Bristow’s Target Zero Helps Ensure Safe Helicopter Transport

Target Zero Accidents

Earning and keeping your confidence begins with safety. Already the world’s safest helicopter transportation provider – with a safety record far better than the industry average – our goal is perfection: Zero Accidents. Yes, we really do think it’s possible.

Since 2007, when we first introduced our Target Zero culture of safety, our safety record has improved in the air and on the ground. We accomplished that by making it clear to every employee from the cockpit to the cubicle: safety is everyone’s responsibility. Every day we reinforce that message in safety meetings and at shift changes in the 20 countries where we operate.

For you, that means drilling and production teams get where they need to be – safely. They receive full safety briefings. They ride in modern helicopters outfitted with the industry’s most advanced safety equipment, some of which Bristow invented.

Target Zero Downtime

Next to safety, Bristow clients rank aircraft availability and reliability as the most important factor in choosing a helicopter transportation provider. In some markets, our average uptime exceeds 90 percent. Our nearest global competitor doesn’t even come close.

We’re determined to do even better. Our Target Zero Downtime initiative aims to make sure that every flight arrives on schedule, so you can be confident that your people are as productive as possible. Big ideas – such as the guaranteed availability of replacement aircraft within one hour – support that effort. So do seemingly small things – like using bar coding technology to track tools and preassembling spare parts kits.

We’re also working with clients and industry organizations to define meaningful metrics for reliability and to encourage their adoption across the industry. That way you can compare us to our competitors and know that you’re getting the performance you’re paying for.

Target Zero Complaints

Safety and reliability may build your confidence, but we know that it takes great customer service to keep it. Our Target Zero Complaints initiative is all about improving your experience and your employees' experience.

For starters, we’re working hard to keep passengers comfortable. Did you know we’ve made numerous passenger comfort and safety enhancements to the Sikorsky aircraft we fly?

Passenger lounges are another focus area, where upgrades are completed, planned or underway at a number of bases we fly from. Of course, the greatest customer service is arriving safely. Professional safety briefings are a visible part of that effort. But behind the scenes there’s just as much happening, with updates to pilots from our certified weather observation specialists and flight-following teams.

For you and your employees, customer service is often about convenience. The ability for passengers on some flights to check flight status online at bristowgroup.com is one reason clients already give us high scores for service and responsiveness.